Since then, Base Pulse was launched as a replacement channel to MTV Base not because Canal+ or MultiChoice was looking at replacements. But rather Paramount Africa's former co-general managers took over the operations.
Base came from the predecessor MTV Base while Pulse formed part of the corporate trademark.
In some way, you could say that Paramount Africa was spun-off unofficially between employees, Monde Twala and Craig Paterson. They had to retract the trademarks MTV and Paramount Africa as they were still owned by Paramount.
As to why the duo hadn't launched Pulse Africa (or Africa Pulse) which is what I presume the BET predecessor would be called. It might as well contribute to the budget associated to sustain a channel like BET.
While the team has the expertise to launch a general entertainment brand, making one that offers local dramas like Queendom can be expensive. BET relied on Paramount's catalogue for some content and Pulse Entertainment is an independent entity.
This means the only way they'd be able to get shows like Basketball Wives and Love And Hip-Hop Atlanta would be licensing agreements which adds more financial strain. While they were partnerships with e.tv, it only applied to select programming.
While they did not launch a BET replacement, the founders have openly framed Pulse Entertainment as a "360-degree ecosystem" built to scale. They might as well be using Base Pulse to sustain steady cash before pitching more channels.
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