eXperience, eMedia's Second Attempt At Reviving The eRewind Channel

eRewind was a TV channel eMedia Investments had conceived to offer programming viewed on eMedia's other platforms. It was a pure nostalgia channel as seen with the ePlesier channel that capitalised on content consumed by viewers over the years.

This would comprise of previous seasons if not older programming from eMedia's other platforms. This would include local dramas such as Rhythm City and Backstage alongside international series like NCIS: Los Angeles and Family Feud.

It was as a hangout spot for viewers who wanted to reminisce about older times and forget about their busy lives. It also helped viewers catch-up on shows that they have could have missed during their initial broadcast on eMedia's other platforms.

This was basically the company's first attempt at launching an SABC Encore typed channel. Just like all fallen heroes, the channel began to experience viewer fatigue which resulted in the launch of eXposed (which rebranded to eSeries).

Even though eRewind was a touch and go process this lineup continues to surface on eMedia's existing offering. Following the inception of Openview Stream, the Rewind concept had been revived as eXperience for viewers in outside of South Africa.

Canal+'s MultiChoice once used Zambezi Magic very much like eXperience to give viewers in other countries an open window to shows from the SABC. Before this was phased out to offer original and first run programming from Zambia.

It wouldn't surprise me if eMedia Investments decided they no longer see any use for it or looked to eventually debut eXperience on the Openview platform as seen with eXplore. 

In recent years, eMedia Investments had shown a lot more appreciation for these type of shows with dedicated slots on e.tv and eExtra. So again the idea of eXperience launching on Openview wouldn't seem that far fetched a stretch.

The only problems with such channels would be reception on Openview because with these existing slots on e.tv and eExtra, viewers are bound to be annoyed by them as seen with ePlesier and eExtra.

They're also the channels which often generate smaller rates amongst advertisers and usually by slotting them on e.tv, broadcasters can get better rates. This is because the overall viewing for a premier channel is higher than one used for reruns.